In-Store Displays, Shelf Positioning and Product Displays have a significant role to improve product’s top-of-mind awareness and offtake. However, one of the key challenges of Sales Effectiveness teams is that they do not get a consolidated view from the field about the effectiveness of theses field displays despite paying a heavy premium. Our innovative solution, Field Display Audit Analytics and Reporting (FDAAR) leverages Augmented Reality, Image Analytics and Mobility helps solve this problem.
With FDAAR, Images and Meta data from displays at stores captured and analyzed by leveraging Augmented Reality. This data guides the Sales Representative to position your products optimally on store shelfs. The solution also consolidates information and creates a ranking by leveraging Image Analytics and presents a consolidated view to the category manager.